aïe magazine | issue zero

the essence & the founding principle of aïe are the attempts to make science accessible,
and find the vortex to allow aesthetics to take over.

I was contacted by the lovely Elle Azhdari, Art Director of AÏE Magazine (Paris), in regards to the recent launch of her new and laudable quarterly magazine that is dedicated to exposing the talents of an emerging generation of artists, photographers and designers, while also breathing new life into existing brands, styles and creative channels. It is indeed a feat to release a print publication in this current climate, what with the steady decline and expected demise of print media - but I fully support and herald those that choose to keep the Art of Print alive.

There is nothing quite like high grade printed material. A well constructed, thoughtfully art directed publication with attention to what some might consider "the minutia" (such as paper stock/weight) can add volumes to the subject matter within its pages, and indeed, be immortalized in a way that online magazines simply cannot. And AÏE promises all of the above, along with exclusive interviews, collaborations, and features surrounding topics as far-ranging as Science, Art, Fashion, and Music in an effort to adopt a bold and hypothetical approach to editorial content curation.

The first issue features the likes of fashion and science industry legends including; world renowned Zurich Gallery owner Bruno Bischofsberger; shoe designer Pierre Hardy; luxury jewellery designer Belmacz; the Oscar winner French collective H5; New York based artist José Parlà; the legendary 'It Boy' and artist Mark Gonzales; and the new music sensation We Have Band from London among other influential and cultural figures.

below are a few highlighted tear sheets & features from the new issue.

please continue below to view the tear sheets for issue 0
& to find out more about the publication.

AÏE was founded by fashion stylist, Alexandra Birchall-White, paleontologist, Isabella Kruta and art director, Elle Azhdari. Together, they have worked within the world of art, design and fashion dividing their time to assist on spreads for Vogue, Teen Vogue, Purple Magazine, Citizen K, The Independant, and The Guardian in addition to brand consulting for global brands such as Andaz Hotel, AKQA, Bungalow 8, Coca Cola, G-Shock, Levi's, Nike, and The Victoria & Albert Museum to name a few.

printed on baby blue paper (to remain a trademark) and sized at nine x thirteen inches,
the eighty pages of the magazine for issue zero contains no advertising other than from
richardson magazine, a deliberate decision to showcase creative independence
and highlight the ethos of the brand.

AÏE is an independent quarterly fashion and science magazine based in Paris. It will be distributed worldwide by KD Press and stocked in premium art and design spaces including Tate Modern (London), Selfridges (London), Palais de Tokyo (Paris), The Standard Hotel (New York), Evergold Gallery (San Francisco), Museum of Contemporary Art (Sydney), Aoyama Books Center (Tokyo), Papercut (Sweden), and Standard Bookstore (Osaka, Japan), as well as your standard news agent stands.

aïe.com launches in august twenty ten.